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The Briefs | Pre-Planning

 

 

1. A Promotion package for the release of an album, to include a music promo video, together with two of the following three options:

 

  • a website homepage for the band

  • a digipak for the album's release

  • a magazine advertisement for the digipak

2. A promotion package for a new film, to include a trailer, together with two of the following three options:

 

  • a website homepage for the film

  • a film magazine front cover, featuring the film

  • a poster for the film

3. An advertising package for a new product or service, to include two TV advertisements, together with two of the following three options:

 

  • a radio advertisement

  • a TV programme sponsorship sequence

  • a web pop-up

4. A promotion package for a new computer/video game, to include two TV advertisements, together with two of the following three options:

 

  • the cover of the game's package

  • two hyperlinked pages from the game's website

  • a magazine advertisement for the game

5. A promotion package for a new soap opera, to include a TV trailer, together with two of the following three options:

 

  • a listings magazine front cover featuring the new soap

  • two hyperlinked webpages (with video extract) for the soap's website

  • a poster for the soap

6. A selection of materials related to an original children’s TV drama, to include the title sequence to the TV programme, together with two of the following three options:

 

  • The front cover to a magazine for the series

  • A DVD cover for the series

  • A radio advertisement for the magazine

7. An extract from an original documentary TV programme, lasting approximately five minutes, together with two of the following three options:

 

  • A radio trailer for the documentary

  • A double-page spread from a listings magazine focused on the documentary

  • A newspaper advertisement

8. The first two pages of an original local newspaper (if done as a group task, each member of the group to produce and individual edition of the newspaper, following the same house style), together with two of the following three options:

 

  • A billboard poster for the newspaper

  • A radio advertisement for the newspaper

  • Two hyperlinked pages from the paper’s website

9. A website for a new TV channel (to include a minimum of three hyperlinked pages with original images, audio and video extract), together with two of the following three options:

 

  • A newspaper advertisement for the channel

  • A double –page spread for a listings magazine, focused on the channel’s launch

  • An animated ident sequence for the channel

10. A short film in its entirety, lasting approximately five minutes, which may be live action or animated or a combination of both, together with two of the following three options:

 

  • A poster for the film

  • A radio trailer for the film

  • A film magazine review page featuring the film

11. The first level of a new computer/video game, together with two of the following three options:

 

  • The cover for the game’s package

  • A magazine advertisement for the game

  • A radio advertisement for the game

12. An extract/package from a local TV news programme, lasting approximately five minutes, together with two of the following three options:

 

  • Two hyperlinked pages from the programme’s website

  • A generic radio trailer for the programme

  • A short title sequence for the programme

13. An extract from a radio play, lasting approximately five minutes, together with two of the following three options:

 

  • A newspaper advertisement for the play

  • A double-page listings magazine feature about the play

  • A page from the radio station’s website promoting the play

14. The first four pages from an original regional magazine (if done as a group task, each member of the group to produce an individual edition of the magazine, following the same house style), together with two of the following three options:

 

  • A radio advertisement for the magazine

  • Two hyperlinked pages from the magazine’s website

  • A billboard advertisement for the magazine 

© 2014 by Jack Ryan. 

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