Cinnamon Chasers - Luv Deluxe music video is quite different to many mainstream music videos that are produced. It is a narrative music video, which follows E. Ann Kaplan's theory, of a story told throughout the video, with no performance aspect involved. Instead this video features two main actors, male and female, that run away together and find themselves in a series of events based on the choices made by the main character, the male. We are placed in the main character's perspective as the entire video is shot in point of view, which helps audience relate to the main character but also understand the underlying narrative slightly easier. The way that the video is shot in point of view puts a big challenge on the actor playing the main character as almost all of his emotions must be played through the use of only his hands and occasionally his body language, saying this, the emotions and actions are very easy to understand. The actor has done a good job of conveying the main character's emotions to the audience. 

The song does not feature any lyrics, which means that the narrative cannot relate to any words or phrases in the song, as there are none. What this also means is that the complete meaning of the narrative in the video is left for the audience to draw meaning from through use of the mise-en-scene. This does work surprisingly well, and having spoken to a few people about this music video, it is evident that not everyone can draw the same meaning from the narrative. Even though the video does not relate to any lyrics, it does however follow the beat of the song through the use of cuts and jump cuts. The video uses many short clips in relation to the pace of the song and there are many jump cuts on particular beats of the song, so an ordinary walk to the kitchen becomes three separate short clips of the journey, but not the entire walk.

The technique of beat matching the visual with the audio is a very mainstream technique to use, however this does not detract from the aesthetic style of the music video, it helps it to keep the fast paced narrative related to the song pace. I find this technique very useful in music video as it does not separate the video and the song, instead it helps the audience relate what may be happening in the video, with what is happening in the song, whether lyrics are involved or not.

Another point worth mentioning is the fact that the video does not feature any of the Artist's members in any of the shots. This could be so that the audience can still relate in a way, and are still able to see these actors as 'real people' and are not put off by watching the Artist go through the narrative. 

The video uses three different styles in terms of actions and decisions made by the main character and his lover, the first shows the two characters making bad decisions together and eventually getting caught by the police, the second shows the main character making bad decisions and leads up to his (inferred) death at the end of the section, and the third shows the woman making bad decisions which leads up to both characters' death at the end of the video. The interesting thing about these styles is that the tint of the camera/shots changes as the styles change, the first style shows no tint, the second a grey/flat colour tint, and the third uses a high contrast, almost golden tint. This technique is very interesting because we can see the transitions between the decisions the main character makes, and the events that follow it. The whole video enforces an idea that one decision made at one particular point in time can cause many different outcomes and possibilities.